Skills Training Alone
Is Not Enough

Across Kenya, thousands of women and young people complete skills training every year — and still struggle to build sustainable incomes. The reason is almost always the same: they were equipped with skills, but not with the business knowledge to generate a livelihood from those skills.

Entrepreneurship training closes this gap. It is the component that transforms a trained individual into a productive, income-generating economic participant — regardless of whether formal employment exists for them.

"A programme that equips a young woman with skills but not the knowledge to build a livelihood from those skills has completed half the work. Entrepreneurship training is the other half."

67%
Youth UnemploymentYouth unemployment rate among Kenyans aged 15–34 — five times the national average. (FKE, 2025)
1M+
Annual EntrantsYoung Kenyans enter the labour market every year without adequate employment prospects. (KNBS, 2025)
80%+
Informal SectorOf new labour market entrants are absorbed into the informal sector. Self-employment is not a choice — it is the reality. (KNBS, 2025)

Three ILO-Backed Programmes.
One Certified Trainer.

ASCEND's entrepreneurship training is not generic content. It is delivered through three internationally accredited frameworks developed by the ILO and UNICEF — with decades of evidence from programmes across Africa and beyond.

SIYB
Start & Improve Your Business
100+ Countries · 6M+ Beneficiaries · 35 Years

ILO Start and Improve Your Business

ILO's Flagship Global Entrepreneurship Programme

The world's most widely used entrepreneurship training framework — delivered in over 100 countries, in 40 languages, over 35 years. A structured, progressive curriculum that takes participants from business idea generation all the way through to business expansion. Bridget Wanyaga Thara is a certified SIYB trainer, making ASCEND one of a small number of organisations in Kenya authorised to deliver this programme.

Aspiring Entrepreneurs Start-ups Existing Business Owners NGO Programmes Corporate Transitions
GET
AHEAD
Gender & Entrepreneurship Together
70+ Countries · Kenya-Assessed

ILO GET Ahead

Gender-Responsive Entrepreneurship for Women

Designed specifically to address the barriers that prevent women — particularly those with low literacy levels — from starting and growing businesses. GET Ahead goes beyond business skills: it builds confidence, challenges social norms, advances financial literacy, and creates the mindset shifts required for women who may not yet see themselves as entrepreneurs. Specifically assessed and implemented in Kenya.

Women's Groups Economic Empowerment Low-Literacy Contexts NGO Women's Programmes
UP
SHIFT
Social Innovation & Youth Entrepreneurship
42 Countries · 2.2M Beneficiaries

ILO/UNICEF UPSHIFT

Award-Winning Youth Entrepreneurship Programme

An award-winning social innovation programme co-developed by the ILO and UNICEF for young people aged 15–24. UPSHIFT doesn't teach young people to replicate existing business models — it equips them to identify problems in their own communities and develop creative, entrepreneurial solutions. Combining workshops, mentorship and seed-funding, it builds the entrepreneurial mindset from the ground up.

Youth 15–24 Youth Development Programmes Community Innovation Social Entrepreneurship

The SIYB Journey —
Meet People Where They Are

Phase 1

Generate Your Business Idea (GYBI)

For aspiring entrepreneurs clarifying their business idea
  • Identify viable and realistic business opportunities
  • Match personal skills and interests to market needs
  • Assess feasibility before investing time and money
  • Build confidence to move from idea to action
Phase 2

Start Your Business (SYB)

For those ready to launch a new business
  • Basic business planning and structure
  • Cash flow and financial management
  • Pricing, costing and record keeping
  • Understanding customers and the market
Phase 3

Improve Your Business (IYB)

For existing entrepreneurs ready to grow
  • Buying, stock control and marketing
  • Record keeping and costing
  • Planning for business growth
  • People management and productivity

🎮 The Business Game Simulation

Included in the Start Your Business Phase

Participants engage in an interactive business simulation that mirrors real-life business decision-making — placing them in real business scenarios in a safe learning environment.

📊

Experience running a business — cash flow, stock management and sales decisions

🧠

Understand decision consequences in a low-risk, high-learning environment

🤝

Strengthen problem-solving, teamwork and entrepreneurial confidence

What Entrepreneurship Training Actually Delivers

From the Kenya Youth Employment and Opportunities Project (KYEOP), supported by the World Bank — the most comprehensive data available on entrepreneurship training outcomes in Kenya.

65%
Business Start-Up Rate Among Trained Participants
85%
Business Survival Rate — Far Above Untrained Startups
50%
Higher Earnings vs. Control Groups Without Training
125K
Direct Jobs Created Through One Programme Alone

Source: World Bank KYEOP Impact Evaluation, Kenya 2025

This Programme is Right for You If...

Individuals

Aspiring & Existing Entrepreneurs

You have a business idea but don't know how to start — or you're already running a business but want stronger foundations in finance, marketing, planning and growth.

Women's Groups

Women Seeking Economic Independence

You want to build a sustainable livelihood but face barriers — confidence, access, social norms. GET Ahead was built specifically for you, with a gender-sensitive approach proven in Kenya.

Youth

Young People Aged 15–35

You're navigating a job market that doesn't have enough jobs. UPSHIFT and SIYB equip you to create your own economic opportunity — regardless of the formal employment landscape.

NGOs & CBOs

Organisations Running Empowerment Programmes

You work with women, youth or communities and want to add entrepreneurship as a structured, accredited, donor-reportable component to your programme design.

Why Entrepreneurship Belongs in Your Programme

If your organisation runs women's economic empowerment, youth employability, skills development, livelihood support, refugee integration, or inclusive education — entrepreneurship skills training is not an optional add-on. It is a programme design imperative.

ASCEND partners with NGOs and CBOs to embed entrepreneurship training as a meaningful, structured and measurable component of programme design — from needs assessment through to impact reporting.

01

Employability Becomes Enterprise-Ready

Young people completing vocational training without entrepreneurship knowledge are equipped for jobs that may not exist. Entrepreneurship training gives them the capacity to create their own opportunity.

02

Programme Impact Is Multiplied

A trained entrepreneur creates jobs, mentors peers, generates community wealth — multiplying the return on your programme investment.

03

Donor Reporting Becomes More Compelling

Businesses launched, jobs created, income generated — entrepreneurship outcomes are among the most measurable and reportable impact indicators available.

04

Sustainability Extends Beyond the Grant

A business, once started, continues generating income after the programme ends. Entrepreneurship training creates enduring change beyond the duration of a grant cycle.

What We Bring to Every Partnership

📜

Certified ILO-SIYB Delivery

Structured, accredited entrepreneurship training across all four SIYB packages, adapted for your specific beneficiary profile and context.

👩🏾

Gender-Sensitive Design

GET Ahead-informed curriculum adaptation that addresses the specific barriers women face and creates an inclusive, empowering learning environment.

Youth Innovation Facilitation

UPSHIFT facilitation that builds entrepreneurial mindset, problem-solving capacity and business confidence in young participants aged 15–24.

🔧

Internal Capacity Building

Trainer development within your NGO or CBO so that entrepreneurship facilitation capability is retained in your organisation beyond ASCEND's direct involvement.

📊

Monitoring & Impact Documentation

Grounded in IFC-LPI TPMA standards — ensuring outcomes are measurable, documented and donor-reportable across all programme levels.

🌍

Kenya & East Africa Context

Deep experience across NGO, community development and corporate sectors in Kenya. We understand the accountability structures and community dynamics that shape effective delivery here.

"A child who learns to see problems as opportunities never stops. Plant the seed early, and you are not just changing an individual — you are changing a generation."
— Bridget Wanyaga Thara, Founder & Lead Trainer, ASCEND Training & Development

Ready to Build the
Entrepreneurial Generation?

Whether you're an individual, a women's group, an NGO or a corporate — let's design a programme that fits your context, your people, and your goals.

Book a Free Consultation WhatsApp Us
💬